Based on user research and data analysis, I designed a UX that visualizes middle-aged users’ mental and physical health data through “garden growth,” making complex health information easier to understand and manage.
Collaborated with PMs and developers on design handoff and QA, reducing UI inconsistencies and rework by 40% during implementation. I also leveraged AI tools to streamline the design–development collaboration process.
Analyzed North American market trends and curated seasonal products, creating social media content that effectively communicated each product’s visual identity and key features..
Contributed to product photography and editing, creating promotional posters for web publishing and digital marketing
Led the brand’s creative direction by designing graphics for advertising and social media, and applied the visual system consistently across social media channels and the redesigned website.
Contributed to a range of email design projects in alignment with the updated rebranding guidelines.
Helped to redesign the banner design for the Amazon website
and edited the video design that presents mug products, which
resulted in an increase in mug sales.
Developed branding design by specifically designing goods
that promote the visual identity of the brand, collaborating
with the design director.
Created over 60 graphic posters and 4 promotional videos that highlight the identity and alarm function of products.
Redesigned the company’s website through the design process of wireframes, usability testing, and user feedback.
Increased followers by 5% and increased sales of the products
through two promotional videos uploaded on social media.
Created 2 motion graphics to promote the jewelry products
from the Sugar Rush and Signature Collection, working closely
with CEO and brand manager.
